OUR STORY

COVER NOTE

ISHUE is a womenswear brand shaped like a series of editorial issues, where each collection carries its own rhythm and story. Made in India and inspired by Paris, it reimagines fashion as a narrative experience - feminine, timeless, and enduring.

ORIGIN STORY

ISHUE is a quiet nod to the word “issue” - drawn from the world of editorials, where each issue captures a distinct story, mood, and emotion.

Reflecting this spirit, every collection unfolds as an issue of its own - a thoughtful edition of pieces shaped by a singular narrative where each design exists as a feature within it: distinct, yet connected.

At the heart of this approach lies a quiet belief - that fashion is storytelling in its purest form, and ISHUE translates this editorial sensibility into clothing, with every collection becoming a chapter in an ever-evolving story, mirroring the rhythm and continuity of an editorial series.

Guided by continuity over seasonality, ISHUE sees fashion as an ongoing narrative - simple in word, layered in meaning.

ATELIER

Each made-to-order piece is proudly made in India and brought to life by artisans in our Mumbai atelier. What begins as a simple concept evolves into a thoughtful creation - one that honors both the process and the people behind it.

PHILOSOPHY

Femininity
We return to the original idea of femininity - soft, classic, and timeless. It isn’t about reinvention, but rediscovery.

Connection
Fashion, for us, is storytelling - an experience to be felt, not just worn; a way for emotion to take form and become part of your story.

INSPIRATION

ISHUE draws from the effortless femininity of Parisian style - classic, structured, and timeless. Defined by sharp tailoring and soft romantic details, each piece embodies quiet sophistication through an Indian lens, seamlessly merging two worlds.

Feature: The ISHUE Woman

Morning Ritual
Coffee, a croissant, and a moment of calm

Signature Look
A matching set - polished, with a hint of je ne sais quoi

Favorite Spaces
Cafés, museums, and galleries - places where time stands still

Weekend Ritual
Candlelit dinners and conversations that linger long after 

She Believes In
Things that age well - words, wine, clothes, and feelings.

To wear ISHUE is to wear a story - one that lingers quietly, evolving with time.