Founder's Note

Isha Mogul holds a B.A. in Fashion Business Management from New York University and an MSc in International Fashion and Luxury Management from Institut Français de la Mode Paris, alongside a formative chapter in London.

Her time across these global fashion capitals shapes the language of ISHUE, drawing from Paris for its romance and understated femininity, while remaining timeless, thoughtful, and proudly made in India.

Isha Mogul | Founder, ISHUE

For as long as I can remember, fashion has been my calling - there was never a plan B,  just this. 

ISHUE was born from this love, and from a longing to return to something fashion had almost forgotten. The kind of femininity that once defined it - soft, romantic, and classic, had become quiet in a world that grew louder. I wanted ISHUE to bring it back, not by reinventing it, but by embracing it in its purest, unapologetic form.

So, I created ISHUE for women who feel that same quiet kind of love. 

Because, to me, fashion gives us the freedom to tell our own story , craft our own character, and become a version of ourselves we’re still discovering - and it is this belief that shaped the foundation of ISHUE; a brand built on emotion and narrative, inviting women to reconnect with their innate femininity and to see clothing as a medium of storytelling.

This same love for storytelling shaped the name ISHUE - inspired by magazine editorials, where each issue carries its own mood and narrative. I wanted to bring this continuity to fashion -  where every collection unfolds like an editorial issue, and every piece becomes a feature of a larger story - yours.

In many ways, ISHUE is a bridge between two worlds - Parisian in spirit, and proudly made in India. Our pieces are imagined for moments that spark creativity and conversation - cafés, galleries, and quiet corners of the city where life feels a little more romantic.

To me, ISHUE is more than clothing; it’s storytelling in motion - a reminder to slow down, feel, and to create your own narrative.

It’s my story — now, a part of yours too.

With Love,
Isha Mogul